Membership

Let's step outside the box and look in.

How are we currently seen by the general public? Regardless of the message we wish to convey, we must understand how we are perceived by perspective new members. Why would they want to join our Rotary Club? What do we offer that may be attractive to them? What's in it for them? First, we must capture their attention. Next, we must adapt our presentation to fit their situation-like we talk differently to a child than to a well educated business professional. We must get away from common adjectives like good, big, great, wonderful. Get into some specifics. Talk about something attractive to the prospect. Everyone has some hot buttons. Try to learn your prospects hot buttons and tie Rotary to those hot buttons. Make Rotary seem like an integral part of your prospect's area of interest. Most service clubs can boast about good food, good fellowship but that is not what attracts members.

Assess where the audience sees us

·       What comes to mind when people think of Rotary?

·       Does the public know our mission or core purpose?

·       Who is a Rotarian?

·       Are we attractive?

·       What would make you want to join Rotary? Make you not want to join Rotary?

·       Where would you expect to see us?

How do we want to appear?

·       Relevant - not 'for someone else,' 'somewhere else,' 'some other time.'

·       Attractive to join - the benefits are palpable

·       A channel for action on values of wanting to 'do good' or' give back'

·       An excellent networking opportunity

·       An opportunity to make and influence 'real difference' on 'real issues'

The message we want to convey

·       People can easily get involved now in doing things they've wanted to do

·       Our members gain while giving

·       Our members and guest speakers include people __

·       We make a difference where it counts; when it counts, on issues that require someone to act

·       We're doing; not just "we have done'

·       Did you know? - What are we doing/who is participating that people wouldn't expect?

·       Breaking down misconceptions about who we are and what we do

Who do you want to target?

·       Those who share similar values

·       Those with projects of value where we could assist

·       Those who are passionate about dreaming, believing, creating, and succeeding

·       Those looking for business networking opportunities

·       Those without a productive outlet for their social conscience

·       Those who can assist us through partnership or financial support

·       Those who may have lapsed because of previous perceptions of lack of value

·       Those who would join us but don't know how

·       Those who would join but don't know who we are

·       Those who would join us except for their misconceptions about who we are

Who Else?

·       Who are you targeting?

·       How are you targeting them?

·       Have you revised your tools for target marketing?

·       Have you a marketing letter for potential business houses?

·       Have you a brochure for potential members?

Do you  have a system of follow-up to engage, welcome  and retain their interests?

MAKE IT HAPPEN! II

There are three kinds of people-­

Those who make things happen,

 Those who watch things happen,

Those who wonder what happened!